With one month to the big referendum, the Brexit debate is in full swing.
For professional services firms, the default position is one of neutrality and to hold a debate for clients and contacts.
I have been to four already - focusing on farming, investors and SME businesses.
This campaign from Mishcon De Reya is a little different - and rather good.
The firm takes a step back and lets their clients speak through a series of talking heads.
Simple and effective.
As George Osborne claims that the UK will plunge into a self-inflicted year-long recession, resulting in the loss of over half a million jobs, CEOs of some of the fastest-growing UK companies discuss how a potential Brexit could impact on businesses. The entrepreneurs were speaking at the launch of The Leap 100 2016 – a list of the 100 most exciting, fast-growth companies in the UK compiled by law firm Mishcon De Reya. All the companies selected have demonstrated substantial growth over the past 12 months and been identified as the ‘ones to watch’ for 2016.