The support for Vote Leave clearly came from a number of different places and for many different reasons, but most commentators have struggled to explain why there was simply so much disregard for the majority of politicians, economists, business leaders and world leaders who advised that we remain. 

This article from Richard Smith of BDRC Continental, who is an expert in customer thought processes, emotions and decision making, is a very interesting take on the electorate's thought processes, goes some way to explaining the disregard for expert opinion and also tackles whether the bookies really did get it wrong?