Whilst business awaits the eventual outcome of Brexit negotiations, pragmatism may yet be the common sense approach to a trade deal especially when you take into account the weakness of key governments and now, judging by the data reported in the WSJ, so too is consumer confidence in Europe along with employment.

Depending on how things pan out, agile IT that is resilient and fully recoverable should be at the heart of your business strategy to adapt to changing market conditions and emerging opportunities. Different economies will grow and shrink at different times, so the ability to serve or leave each economy requires business to adjust their operations quickly.

One key capability you will need is agile IT, however all too often the lack of computing power and IT recovery capability in the right geographies can hold back your growth plans. On premise data centres whether for production or recovery are fixed not agile and may not be compliant in terms of the regulations in the new geography or market you want to serve. 

Do you really want to pitch for a major capital expenditure data centre build project when by the time you have planned and built it, got it operational, ramped up your operations to launch; three to four years have passed and trading conditions could have taken a turn for the worse or the better? It's not unusual for trading cycles to change after seven years or less.

Therefore, it makes perfect sense to exploit the existing infrastructure of an IT service provider that offers fully resilient production, disaster recovery and recovery offices to provide the facilities and computing services that tick all the financial, operational performance and compliance boxes. By doing so, you could remove 2 years or so of planning and build time, enter the market faster and trade profitably sooner. If it doesn't work out you can exit with minimal cost exposure ready to attack the next opportunity.