The EU released its position on data protection post-Brexit a few weeks ago (EU Paper).
The UK position is clear, we will adopt the EU rules so we are aligned. This includes the much talked about GDPR.
However the most important element for UK registered businesses is to secure a deal for the free flow of data between the UK & the EU, any restrictions on the free flow of data will have a huge impact on many businesses, but especially for us Marketeers.
We will continue to monitor these developments and help keep our clients and partners up-to-date.
Combemale, CEO-DMA group: “The EU’s current position is not just a threat to the UK, but to success of Europe as a whole. Maintaining the free-flow of data is essential for future growth both the continent & the UK. The EU’s paper starkly illustrated that not reaching an agreement on this issue poses a real risk to every data-driven UK business, which is to say almost every company. “In August the UK Government set out a reasonable approach in its own policy paper, which clearly set out the plan to enshrine the GDPR into UK law providing a framework for the continued free flow of data across Europe. In our own study, we found that 76% of businesses want to retain access to the digital single market post-Brexit, highlighting the importance of this issue to the majority of UK companies.”